Eid is just around the corner and the Middle East is ready to celebrate with family and friends, grand banquets, and gift-giving. As a business owner, it’s time for you to fuel the excitement and capitalize on the heightened shopping spree through smart Eid sales strategies.
After all, when consumers want to buy more, why not make them happy while boosting your bottom line? In fact, in the UAE, 81% of the residents are waiting for special Ramadan editions from brands this year. 69% also consider the holy month to be apt for purchasing new things. So, here’s how to successfully meet the increased demand by partnering with a well-known payment gateway platform and taking a few other measures. Top Eid Sales Strategies Apart from offering consumers exclusive festive collections, you can: 1. Provide multiple payment modes By ensuring payment flexibility, augment your customer base and reach previously-untapped demographics. Offer multiple modes like debit and credit cards, digital wallets, payment links, bank transfer, and cash on delivery, so that everyone can buy from you easily. A payment gateway platform that allows you to offer different methods can make life easy and drive more conversions. 2. Allow installment payments Make it easy for people to buy expensive items such as cars, appliances, jewelry, or furniture, with installment payment schemes. It will not only improve their trust in you, but also satisfaction, since they will be able to afford what they want without blowing their budget. Since you will get paid immediately, your sales and revenue figures will shoot up. 3. Make checkout hassle-free Speeding up and simplifying checkout is one of the most effective Eid sales strategies. Just integrate the right payment gateway with your app or website to make payment processing frictionless, efficient, secure sensitive data, and enhance customer experience. This will reduce the cart abandonment rate and improve sales. 4. Offer discounts, deals, and more Limited period offers, discounts, gift cards, bundle deals, and promo codes are bound to attract shoppers. Also organize giveaways, contests, and competitions, to increase brand awareness and bring more potential customers to your website. 5. Get smart with marketing Give your website an Eid-special makeover with customized logos and revised banners and create a buzz among site visitors. Create original blogs and videos around Eid too. Send celebratory messages and emails to customers with a personal touch. Include information on offers, deals, and shopping links. Leverage social platforms to promote contests, giveaways, and Eid collections. 6. Rope in influencers If influencers promote your products, your target audiences are more likely to believe them and consider buying from you. It will also boost brand awareness. Get started by sending popular content creators themed gifts and asking them to be a part of special events. Grow Your Business This Eid The above strategies are perfect for improving brand value, customer satisfaction, sales, and profit margin. So, start implementing them without delay. And partner with a payment gateway provider like PayTabs to make the entire payment process seamless and gain more visibility into your business’s performance. Have a Happy Eid!
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